Renata Restaurant

Menu Layout, Identity, Photography

Branding for Renata, a conceptual  seafood restaurant and bar in Miami inspired by tiled kitchen floors, my mom's delicious cooking, and the vibrant colors of the city.
 

The identity is hearty and loving, meant to evoke the warm embrace of a meal prepared by someone you connect with. The logotype is a chunky serif typeface that emphasizes friendliness. The tile illustrations are meant to act as a secondary logo and decorative pattern. Vibrant colors evoke the pastel, warm tones of Miami Beach's Art Deco District.